Corporate News: SYZYGY acquires majority stake in performance marketing specialist Catbird Seat

The SYZYGY Group has acquired 51 per cent of the shares in Catbird Seat GmbH, a digital performance marketing provider based in Munich and Berlin. Catbird Seat specialises in delivering tailored solutions for analytics, SEO, SEA, RTA, content marketing and social media marketing, and was voted best SEO agency of 2016. The company was also recently named best performance marketing agency of the year at the 2017 Criteo Performance Marketing Awards. Dr Sepita Ansari, Matthias Weth, Frank Hohenleitner and Axel Landschoof remain shareholders and will continue to manage the business. Catbird Seat’s clients include AutoScout24, STIHL, Christ, Disney, Fressnapf, ADAC and L’Oréal.

Catbird Seat was founded in 2009 by Dr Sepita Ansari and Matthias Weth and now employs over 60 people. It is one of the fastest-growing performance marketing agencies in Germany. Dr Sepita Ansari has worked in online marketing for more than ten years and lectures at several universities. Co-founder Matthias Weth is a proven digital advertising specialist and a speaker at various companies, including Google. The acquisition of Catbird Seat allows the SYZYGY Group to strengthen its expertise in performance marketing, analytics and SEO as an essential part of the digital value chain. Together with the team at SYZYGY Hamburg (formerly uniquedigital), the SYZYGY Group is now one of Germany’s top three performance marketing agencies and has offices in Berlin, Hamburg and Munich.

“By acquiring Catbird Seat we have gained one of the most prestigious names in performance marketing for SYZYGY. With its multi-award-winning work and rapid growth, the agency is an excellent fit with our dynamic corporate culture and complements our portfolio exceptionally well as a link between media, technology and creative services,” said Lars Lehne, Chairman of the Management Board of SYZYGY AG.

“We made a conscious decision in favour of SYZYGY because we have a shared understanding of the values, philosophy and future of an agency. Technology is a fundamental element of digital marketing and close collaboration with the senior management team at SYZYGY will enable us to jointly develop better technical solutions for our clients,” said Dr Sepita Ansari, managing director at Catbird Seat.

The acquisition is subject to approval from the competition authorities.