Corporate News: SYZYGY strengthens its consultancy and innovation services under the diffferent brand


The SYZYGY Group is strengthening its range of consultancy and innovation services by combining USEEDS° with strategy agency diffferent. Merging customer-centricity consultancy USEEDS° into diffferent will create a company with 150 employees based in Berlin and Munich.

diffferent has been a thought leader and lateral thinker for ambitious brands since 1997. In its role as a strategy agency, it develops strong brand identities as well as product and service innovations. diffferent advises on transformation processes and provides companies with support around resilience and growth. USEEDS° is adding its expertise in experience research, digital product design and customer-centric development of both digital and analogue product and service experiences to the joint portfolio.

The new diffferent builds an even stronger bridge between strategy and design, conceptual framework and research. The merger makes it possible to organically translate strategies and innovation processes into products, services and experiences.

The management team going forward will consist of diffferent managing directors Dirk Jehmlich, Alexander Kiock and Jan Pechmann and existing USEEDS° managing director Dr Sascha Mahlke.

“We would like to thank the management and integration team for achieving this important strategic milestone on schedule, despite all the challenges posed by the coronavirus crisis,” said Erwin Greiner, CFO at SYZYGY AG.